19/09/2010

Resist Bike Parts Co.

Resist is a new bike parts co. from the dudes behind Volume BMX.

Basically, the feeling was that Volume had always meant to be a 100% BMX focused...but in recent years, what with the success of the Cutter and Thrasher 700c frames, Volume increasingly had eyes on other areas of the bike market. As a result, the original vision behind the Volume brand had slipped away a bit. So, the launch of Resist now means there is a new platform to release all sorts of nonBMX bits n pieces...which leaves Volume to go back to following it's true roots in BMX - awesome plan I think.

So fingers x'd we might start seeing some Bike Polo parts from Resist in the near future.

Watch this Resist space.

-Mat

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